Google Analytics View

Last Updated: 28 Jun 2023

This entire manual refers to a feature that was added in version 5.1.0

A Google Analytics View asset represents a single view (profile) in your Google Analytics account. You can use this asset to display reports and summaries of the data of your site.

As of July 1st, 2023, the Google Analytics Connector and Google Analytics View in Matrix 5 Edit+ will no longer be compatible with or support Google Universal Analytics (UA). This is due to the announcement by Google that its next-generation analytics platform, Google Analytics 4 (GA4), will replace the Universal Analytics (UA) properties on July 1, 2023.

These assets are created once a connection to a Google Analytics application has been established via the Google Analytics Connector and an available view is selected.

Bookmarks to the headings on this page:

Details Screen
Summary Screen
Content Screen
Audience Screen
Goals Screen
Experiments Screen

Once created, you can configure the settings of the Google Analytics View on its associated asset screens. These screens are often the same or similar to those for a Standard Page and are described in the Asset Screens manual.

In this chapter, we will describe the Details, Summary, Content, Audience, Goals and Experiments screens, which are different for the Google Analytics Connector asset.

Once a Google Analytics View asset has been created, it can be moved freely around your system.

Details Screen

The Details screen for the Google Analytics View asset allows you to set the Google Analytics Connector asset and the view to use for the asset.

For more information about the Status, Future Status, Thumbnail and Details sections of this screen, refer to the Details chapter in the Asset Screens manual.

Connector and View

The Connector and View section of the Details screen allows you to set the Google Analytics Connector and the view to use for the asset.

The fields available are outlined below. If you have created your Google Analytics View asset via a Google Analytics Connector asset with an established connection, these fields will already be set with the specification used when creating this asset.

Select Connector: select the Google Analytics Connector asset to use on the asset. This will determine the views available to use on the Google Analytics View. To select a connector, click the Change button and select the connector asset from the asset map.
Select View: once you have specified a Google Analytics Connector with an established connection to your Google Analytics application, a list of available views will be displayed in this field. Select the view that you want to use for the Google Analytics View asset and click commit. This will determine the analytics data returned on the asset.

Summary Screen

The Summary screen provides an overall summary of the Google Analytics data of your Google Analytics View, including page views and external referrers.

The Reporting Period field outlines the period of time this report covers.

Session and Page Views

The Session and Page Views section displays information on the sessions and page views of your site. The data available in this section includes:

Total Sessions
Total Page Views
Bounce Rate
Session Duration
Average Page Speed

Device Usage

The Device Usage section displays information on the devices used to access your site. The data available in this section is broken-down into three device categories: Desktop, Mobile and Tablet. For each device category, the following information is available:

Sessions
Page Views
Session Duration
Bounce Rate

Top External Referrers

The Top External Referrers section displays a list of the most popular external referrers to your site. For each medium/source listed, the following information is available:

Sessions
Page Views
Session Duration
Bounce Rate

Top Campaigns

The Top Campaigns section displays a list of the most successful campaigns on your site. For each medium/source listed, the following information is available:

Sessions
Page Views
Session Duration
Bounce Rate

Content Screen

The Content screen displays Google Analytics data on the most viewed content within your Google Analytics View, broken down into mobile and non-mobile views, and content viewed by returning users to your site.

Most Viewed Content (Non-Mobile)

The Most Viewed Content (Non-Mobile) section displays a list of the most viewed content on your site from users on non-mobile devices.

The Reporting Period field outlines the period of time the statistics listed in this section covers, and the Total Page Views field specifies the total number of page views that have been analysed in this report.

For each content listed, the following information is available:

Page Views
Landings
Exits
Bounces

Most Viewed Content by Returning Users (All Platforms)

The Most Viewed Content by Returning Users (All Platforms) section displays a list of the most viewed content on your site from returning users, i.e. users who had previously already viewed this content.

For each content listed, the following information is available:

Page Views
Landings
Exits
Bounces

Audience Screen

The Audience screen displays Google Analytics data on the users who have viewed your site, including the countries and cities they are from, and which operating system and browsers they are using.

Top 20 Countries

The Top 20 Countries section displays a list of the top countries that users who have viewed your site are from.

The Reporting Period field outlines the period of time the statistics listed in this section covers, and the Total Page Views field specifies the total number of sessions that have been analysed in this report.

For each country listed, the following information is available:

Sessions
Unique Views
Page Views per Session
Session Duration

Top 50 Cities

The Top 50 Cities section displays a list of the top cities from each country that users who have viewed your site are from.

For each city listed, the following information is available:

Country
Sessions
Unique Views
Page Views per Session
Session Duration

Operating Systems (Desktop)

The Operating Systems (Desktop) section displays a list of the most popular operating systems being used by desktop users viewing your site.